About us...

PHIA was launched in 2025 to create beautifully made, comfortable and stylish sleepwear you want to show off!  My niece Sophia is the inspiration behind the collection, she loves clothes and fashion and wants to feel and look good in her sleepwear also! She loves a sleepover and these pyjamas and accessories are most certainly sleepover approved!

The founders of PHIA have designed and produced sleepwear and loungewear for over 15 years, we are using our knowledge in design and production to ensure we bring you quality products at a fair price and with beautiful and conscious design.  We use recycled yarns where possible and will continue to improve the sustainability of our products as we grow.

Thank you for browsing our website, we hope you love the product and look forward to expanding the brand.